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All jobs are planned out first and costed prior to commencement
of work. To give a rough kind of idea though, charges are set
either at a daily rate of £240 per day or £30 per hour. My customers
all agree that this works out at a very fair price.
What should I do to prepare my web project?
Think, write, research. If you work through the steps below,
you can be clear in your mind and on paper about what you’re
trying to achieve and why. This will help the whole project to
run much more smoothly.
- Think
Often customers come to initial meetings with very fixed
ideas of which technology they want in their website, without
having properly addressed why they want it. You can help your
web company to help you by working through the following:
- Be clear about your business objectives. What are you
trying to achieve with a website and what would constitute
a success? Only when your aims are clear can your web team
help you to evaluate the best strategy to achieve this.
- What do you want the website to DO? Make a list of all
the things that the site visitor should be able to do at
your site. Your web company should be able to tell you how
the various parts can fit together to make the whole more
than the sun of the parts.
- o Include your website as an integral part of your marketing
and communications plan and not just as an add on –
it’ll be much more effective as a result. Put your
web address everywhere – on your company stationery,
business cards, print adverts, the lot. This way, your website
can become a natural extension of your customer contact,
a place where customers go to find out more.
- Start writing before you engage a web company!
The very act of committing to paper your thoughts will help
clarify what is it you’re trying to communicate. Put together
a framework for your site, laying out the text for each page
in rough form. It doesn’t have to be a work of art, but
it will help your web team to get a better understanding of
what you’r trying to achieve.
- Think like a customer.
- Ask yourself what does the customer wants to DO at your
site? This may be very different from what YOU want them
to do.
- Ask yourself why should they come to YOUR website. Make
sure you tell them what makes your service special.
- Work out what you have already existing in terms
of brand identity, image and photography.
Remember that a website is another extension of your company’s
image and should be treated with the same care and attention
to detail you would give to printed material. So don’t
skimp on the quality of photography.
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Can you provide references?
"David has designed and built a practice intranet which
will form the main route for flow of non-patient information in
the practice. He has taken much care to establish exactly what
we want from an intranet and to tailor it to meet our needs, but
has kept the mechanics of it simple for us to use and to maintain
ourselves. It is therefore much more useful to us than most "off
the peg" systems and much more affordable. He is an experienced
trainer and is gentle and patient with the non-computer literate
amongst us. "
Dr. Melanie Mackintosh, Southmead Health Centre
"The material that Aikon Media has designed for us has always
been first class. David Green provides a unique fusion of skilled
design work and innovative thinking that always keeps us ahead
of the crowd. We value our association with Aikon Media and highly
recommend their services. They are informed and friendly and always
concerned to provide the best service possible."
Stephen Ashdown - Global Herbs (makers of veterenary herbal
health products)
And there are plenty more where this came from.
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